地球资源数据云——数据资源详情
线索评分 X 在线教育
该数据集《Lead Scoring X Online Education》主要用于多分类任务，数据形态以文本为主，应用场景偏向文本内容分析。 题目说明：Classification Problem 任务类型：文本多分类。 建议流程：先做文本清洗与分词，再比较 TF - IDF+线性模型 与 预训练语言模型。 评估建议：使用分层切分或交叉验证，优先关注 F1、Recall、AUC 等分类指标。 可用文件：Leads X Education.csv。 Lead Scoring Case Study - Problem Statement An education company named X Education sells online courses to industry professionals. On any given day, many professionals who are interested in the courses land on their website and browse for courses. The company markets its courses on several websites and search engines like Google. Once these people land on the website, they might browse the courses or fill up a form for the course or watch some videos. When these people fill up a form providing their email address or phone number, they are classified to be a lead. Moreover, the company also gets leads through past referrals. Once these leads are acquired, employees from the sales team start making calls, writing emails, etc. Through this process, some of the leads get converted while most do not. The typical lead conversion rate at X education is around 30%. Now, although X Education gets a lot of leads, its lead conversion rate is very poor. For example, if, say, they acquire 100 leads in a day, only about 30 of them are converted. To make this process more efficient, the company wishes to identify the most potential leads, also known as ‘Hot Leads’.
摘要概览
该数据集《Lead Scoring X Online Education》主要用于多分类任务，数据形态以文本为主，应用场景偏向文本内容分析。 题目说明：Classification Problem
任务类型：文本多分类。
建议流程：先做文本清洗与分词，再比较 TF - IDF+线性模型 与 预训练语言模型。
评估建议：使用分层切分或交叉验证，优先关注 F1、Recall、AUC 等分类指标。
可用文件：Leads X Education.csv。
Lead Scoring Case Study - Problem Statement
An education company named X Education sells online courses to industry professionals. On any given day, many professionals who are interested in the courses land on their website and browse for courses.
The company markets its courses on several websites and search engines like Google. Once these people land on the website, they might browse the courses or fill up a form for the course or watch some videos. When these people fill up a form providing their email address or phone number, they are classified to be a lead.
Moreover, the company also gets leads through past referrals. Once these leads are acquired, employees from the sales team start making calls, writing emails, etc. Through this process, some of the leads get converted while most do not. The typical lead conversion rate at X education is around 30%.
Now, although X Education gets a lot of leads, its lead conversion rate is very poor. For example, if, say, they acquire 100 leads in a day, only about 30 of them are converted. To make this process more efficient, the company wishes to identify the most potential leads, also known as ‘Hot Leads’.